Face First Films

Jeff Reilly needed a complete redesign of his website. He came to me with an outdated site that did not showcase his Emmy Award-winning work successfully.

Performed a competitive analysis and created personas as well as a diary study to empathize with the users. I conducted user interviews, surveys, card-sorting activities, and a usability test.

The research allowed me to find opportunities to sort the sections of the website in a clearer way, simplifying the navigation. In addition, I found through usability testing that users had experienced difficulty finding information on Jeff’s services and contacting him for more information.

I ideated several solutions and worked with Jeff to help his vision come to life. Once we settled on the feel of the site, I tested several formats in order to find the best way to showcase his work and allow people to find the information they were seeking.

I created a services tab in the navigation, simplified the information architecture by nesting categories, added social media information, as well as contact information, to allow people to get a better understanding of who Jeff is, and what he has to offer. The redesign also completely refreshed the UI with a more modern look that showcased the video samples with more prominence.